Digital V/s Traditional Marketing
What is traditional marketing?
Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. It’s the most recognizable types of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone.
What is Digital /online Marketing?
Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
Advantages of Traditional & Digital Marketing:
|Traditional Marketing Reach local target audience easily.Save hard copies.Easy to understand.Promotional materials can be kept and recycled.||Digital Marketing You can target a vast audience.Brings everyone to same level.It is more engaging.Measuring ROI is easier.|
Disadvantages of Traditional & Digital Marketing:
|Traditional Marketing It is less engaging.It is more expensive.Difficult to measure ROI.||Digital Marketing Negative feedback.Requisite expertise in the field.Regulation by search engines.|