Effective 4 Sales Techniques that you must know to understand the Customer.
Sometimes it happens that after buying a product by quick decision you just wonder that do you really need this or you bought it because you got a good deal then don’t think it is your fault entirely.There are chances that company has put more effort to make you buy. Companies try to make a use of consumer psychology to make a customer buy a product about which he is not clear.
The Decoy Effect :
The Decoy Effect is the technique in which customer will have a specific change in preferences between two options even if third is dominated. In simple words when a customer has only 2 option he is likely to select the one which is required but when third DECOY option is introduced it is more likely that he will select third option.
2) The Gruen Transfer :
This technique is used in shopping mall design. When customers enter shopping mall or store the layout is kept in a way that customer gets confused about his requirement or he visits every corner of store even if he wants to buy some particular limited products which will leads him to buy other things also.
3) The Scarcity Effect :
This technique makes people pay higher value because its scarce or limited and lower value if its abundance. Scarcity is directly connected with our mind that it is scarce because everyone wants it or its exclusive and we assume that everyone has bought it it must be a good product. Many companies restricts supply to create scarce or put it in market as a “LIMITED EDITION”.
4) Point of Sale Marketing :
The last point in a store where customer can pick-up product is Point of Sale. Research shows that 75% of buying decisions are taken in the store. Mall does this by putting small things at cash counter so customer can pick it up before they pay. Malls put gum, candy and clothing store puts low cost accessories near cashier.
Well, How about more such techniques?
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